Live Virtual Photography Coaching
Extracting the Vision from Your Image

Not sure why your image is flat or just doesn’t “sing?” Overwhelmed by Lightroom or Photoshop? Problems with exposure or capturing the vision that was in your mind’s eye when you released the shutter? Trouble getting a good print–either in the darkroom or from a digital file? Confused by all the “solutions” available on the internet?

Master photographer and world-class instructor Alan Ross can help…through a live virtual coaching session that allows you to get the help you need without leaving home.

Thanks to today’s technology, you can interact with Alan live, face-to-face, working right alongside him as he helps you find the essence of your image, create nuance, shows you his post-processing tips and tricks, and demystifies Photoshop and Lightroom. Film or digital, Alan can help you transform your images from “so so” to “wow.”

Here’s how it works:

  1. Choose the day and time that works for you on Alan’s online calendar (see link below).
  2. Receive an email confirmation of your appointment and a link to Alan’s video meeting room.
  3. Email the image(s) you specifically want to work on with Alan. He will review your work beforehand so not one minute of your session will be wasted.
  4. At the chosen time, log in and Alan will be there – ready to help you.

Afterward, you’ll receive a recording of your session to refer to whenever you need it. Sign up for one individual session to get started. When you’re ready, Alan can lay out a long term program to focus on exactly what you need. Questions? Email Alan at


Here’s a selection of topics you can focus on:

  • How to evaluate a scene and manage the details.
  • Visualizing your photograph before you shoot.
  • Achieving tonal nuance.
  • Exposure and the Zone System.
  • Camera work.
  • Filters – why, when and how to use them.
  • How to choose the right lens and use it well.
  • Lightroom or Photoshop—focus on what you need to know (vs. knowing it all).
  • How to prepare an image for printing.

In just one session you’ll have a more intuitive understanding of what’s necessary to create an image that expresses your vision. You’ll be amazed at how much you’ll learn in just one session with Alan. And, you’ll be astonished at how much more confident you’ll be about your photographic abilities and your unique eye.

You’ll Walk Away With…

  • Clarity on how to move your photography forward 
  • Energy and Inspiration to DIVE INTO PHOTOGRAPHY the way you really want to!
  • Relief in knowing that YOU DON’T NEED TO MASTER Photoshop or Lightroom to successfully incorporate one or both into your workflow!
  • Confidence about EXPOSURE AND SETTINGS!
  • Mastery of the tools you need to create images that powerfully and successfully EXPRESS YOUR VISION!
  • KNOWLEDGE you will use over and over again

Sign up for your online photography coaching session with Alan by clicking the button below, or email him at to get more info.
Only $150 for a 1½ hour private session.

Here’s what Alan’s students have to say:

“Alan and I met online using Zoom and for the next hour and a half we worked over my images. Alan took me through his workflow in Photoshop and Lightroom and we manipulated the images to get them just the way I would want to print them in the darkroom. I now have a model to work from. Once the session was done, he sent me the files we worked on, along with a recording of the session, so I can watch it whenever I want. That is a real bonus as I now have a workflow that is repeatable and available at my fingertips. The sessions are very reasonably priced and well worth the cost! Another benefit is that no matter where you live, as long as you have internet access you can take the ‘mini’ workshop. I am not aware of any other well known artist who offers this type of workshop, it is outstanding.” Eric B., Colorado

“In a world of photographic sameness, Alan Ross inspires skill, pride, and excellence in the photographic arts.” Chris G, Washington

“Alan did not just teach me how to master the technical, but, more importantly, to strengthen my ability to “see”, which crosses all formats within the photography medium.” Chuck T., Tennessee

“Alan is a wonderful teacher whose passion for photography always shines through. His copious knowledge of technique, composition, work with light, and especially shadows, opened up a new dimension of photography for me and improved my skills, starting with the first lessons. I appreciate Alan’s patience, concentration and precision…as well as his constantly honest and friendly critiques.” Daria B., Switzerland

“Alan offered explanations followed by demonstrations and, unlike many other workshops, gave me the opportunity to do hands-on under his guidance using my own negatives.” Wes C, New Jersey

“The few days with you sparked my creativity and helped me to focus on where I want to go with my photography. Much like what happened when I took the Yosemite workshop from you, I came away with a renewed sense of direction.” Linda L, Colorado

“Alan truly inspired me in many ways, not the least of which was getting into Photoshop.” John S., California

“Anyone who wants to learn from a true master won’t regret this workshop. Alan is humble, more than willing to go out of his way to help his students, and to boot he is a genuinely nice person.” Jose R, Pennsylvania

“Alan is one of the most generous and talented photography teachers I know. His easy-going manner and straight-forward teaching style allows students of all abilities to feel comfortable with the lessons being taught and confident in asking questions. To Alan, the only bad question is the one not asked.”  Eric B., Colorado

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